The initiative was organised by Prof. Dr. Aleksandra Stupar, head of the Urban Planning and Design Department at the Faculty of Architecture, Belgrade University.
The lecture focused on creating recognizability of urban environments, as a problem resulting from a range of global, economy-driven changes that cities are increasingly facing today. It highlighted not only the attempts of reviving the past and tradition-oriented trend for strengthening urban recognizability, but also demonstrated new means of urban identity building and alternatives in contemporary innovative design.
The lecture consisted of three main parts. During the first part, Dr. Čamprag discussed relevant processes occurring on the global level that are influencing development and image making of the cities today. In the second part, the means of creation of recognizable urban image and identity was discussed. The last part focused on the case of European cities, with a particular emphasis on the cities of Frankfurt in Germany and Rotterdam in the Netherlands.
Following the lecture, Dr. Čamprag was a guest critique for the student final presentations in the frames of the module „Contemporary urban phenomena“.